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Trans-Promo
It is widely recognised that direct mail captures at best a fraction of a second of attention from the recipient. Research has shown that certain transactional documents such as invoices and statements hold the recipient’s attention for longer and new capability to utilise transactional documents for sales or information promotion is now possible - Trans-Promo. XLPrint can provide solutions for you to use your bill to grow your business or communicate important news to your customers.
Our Trans-Promo solutions include:
Driving increased Direct Debit and paperless billing.
Broadland District Council are using the billing and notification correspondence to raise awareness of Direct Debit and paperless billing. Over a four month period the Council increased the number of residents receiving email annual bills by 2,000.
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Raise awareness of new products
Mills and Boon utilise invoices and statements to make their subscribers aware of the availability of new books and special offers. By adding the information to transactional documents, Mills and Boon are able to create product awareness at reduced costs and with a better success rate.
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